Colourpop Cosmetics
Do you ever find yourself browsing the aisles of Sephora drooling over the beautiful, high quality, high end makeup products? I know I do. I have no idea why we put ourselves through such torture- knowing good and well that most of us can't have it all, as much as we want it.
In comes Colourpop Cosmetics. Until recently, Colourpop was an online only cosmetic retailer based out of California, with the mission to "Redefine luxury beauty by creating amazing products at prices that don't break the bank.". They feature products ranging from eyes, lips, and face products to brushes, bundle sets, and even collaborations. Often times, young women in and around their 20s are found browsing Colourpop because they feature quality products with affordable prices, seeing it as an alternative to high-end brands.
I know, it sounds perfect, right? The only down-side until recently was that Colourpop was only available online, making it hard to test out products on one's own skin. There have been several times where I consider buying products and spend at least an hour looking at their lipstick shades, only to realize that it won't show up the same way it is pictured, leading me to empty my cart and close out of the website. It was the longest guessing game.
Enter Sephora to save all of our online makeup testing dilemmas. As of Fall of 2017, Sephora now features Colourpop cosmetics in stores, allowing their market to test their affordable products and ultimately increase conversions. This is genius because not only can people try it in person, but it is affordable, and people can shop around for other Sephora products while they're at it.
Once again, Sephora has outdone themselves, stepping up their game, and adding in another target segment looking for more affordable, quality cosmetics.
In comes Colourpop Cosmetics. Until recently, Colourpop was an online only cosmetic retailer based out of California, with the mission to "Redefine luxury beauty by creating amazing products at prices that don't break the bank.". They feature products ranging from eyes, lips, and face products to brushes, bundle sets, and even collaborations. Often times, young women in and around their 20s are found browsing Colourpop because they feature quality products with affordable prices, seeing it as an alternative to high-end brands.
Enter Sephora to save all of our online makeup testing dilemmas. As of Fall of 2017, Sephora now features Colourpop cosmetics in stores, allowing their market to test their affordable products and ultimately increase conversions. This is genius because not only can people try it in person, but it is affordable, and people can shop around for other Sephora products while they're at it.
Once again, Sephora has outdone themselves, stepping up their game, and adding in another target segment looking for more affordable, quality cosmetics.
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