Ipsy Invasion

Ipsy

Thanks to bloggers, Youtube beauty "vloggers", and influencers from various social media platforms, it seems like almost everyone is subscribed to "Ipsy", a monthly makeup bag with 5 new products every month. These aren't just typical brands found at your local drugstore, but they're deluxe samples, and get this, it's only $10 a month - the biggest pull for customers, and do you blame them?

Michelle Phan (creator) is a you-tuber herself, and she knew the power of marketing through youtube. With the countless beauty gurus, influencing people from all over, ipsy has grown with immense popularity. These beauty gurus get a chance to experience their ipsy purchases, and then tell the whole world how much they love it- so much so that everyone just has to have it..

The beauty gurus aren't the only ones bringing awareness to create success for a company. All of the brands that Ipsy features receive increased brand awareness. If a subscriber likes the product, that person has even more incentive to buy the full sized version because they also receive a discount.

Ipsy is a win-win, created for those who crave trying new brands and their products, while also creating awareness for those brands.